Transport for NSW engaged Sequana to support the development of BWell, a health and wellbeing program designed around the realities of bus driver work.
Sequana developed the communications, engagement and behavioural strategy underpinning the program, translating health and wellbeing research into a practical model that could work across different operators, depots and shift environments. The approach focused on making positive behaviours easier to understand, access and adopt, while recognising that lasting change also depends on workplace opportunity, trusted communication and operator support.
- Developing the BWell communications, engagement and behaviour change strategy, informed by research into driver needs, barriers and workplace conditions.
- Applying behavioural insights, including the COM-B framework, to identify practical actions and define the capability, opportunity and motivation required to support behaviour change.
- Supporting the development and refinement of the program architecture, key messaging, channel approach and engagement model. The six wellbeing pillars were developed by Transport for NSW and subsequently tested and refined through consultation with bus operators and industry representatives.
- Designing and facilitating workshops and focus groups with Transport for NSW, bus operators and industry representatives to test program concepts, messages, activities and operational feasibility.
- Translating research and stakeholder feedback into an implementation-ready pilot model, including operator and driver resources, digital content, activations, participation mechanisms and a staged rollout approach.
The work established a practical and scalable foundation for BWell, balancing a consistent program identity with the flexibility required to operate across different depot environments.
The behavioural approach was strongly supported by the project evidence. Research identified opportunity, trust and psychological safety as significant barriers to participation, indicating that information alone was unlikely to drive sustained behaviour change.
